Melissa Swann brings 25 plus years of experience in integrated marketing, public relations, face-to-face event management, sales activation, and client relationship management to her role as Director of Marketing at Edafio Technology Partners.
Among the more versatile professional service marketers in the field, Melissa combines experience, knowledge, and expertise rarely found in a single individual: strategic planning, branding, creative concept development, and design and project management are all areas where Melissa has added value, built business and distinguished herself from her peers.
With a record of successful achievement across the whole spectrum of communication channels and audiences, she has proven her effectiveness in understanding market needs and in developing compelling programs and content targeted to both consumer and business-to-business audiences. Melissa has a unique ability to simplify the presentation of complex product and service offerings and to make them more accessible and actionable to the marketplace.
What sets her apart, however, is not just the command of the contemporary tools in digital content, social media, and field or event marketing, but also her unique sensitivity to the human factor, an increasingly lost art in marketing. With discipline in the upfront planning, tireless capacity for work and insistence on flawless execution.
Prior to joining Edafio Technology Partners, Melissa spent three years at Zweig Group, the preeminent provider of consulting and information services to the AEC industry, where she was both events and client relations manager. Prior to which she was a senior social + creative director at the area’s largest network of auto dealerships.
Swann has a B.A. in Journalism with an emphasis in Advertising/PR and a minor in Art. When she is not at Edafio, you will find her spending time with her three children, creating art or teaching yoga around the community.